Signage

Graphic design and art direction: identity, print and visual assets.

Every illuminated sign lives two lives: switched off in daylight and lit after dark, and the design has to hold up in both. So we work on day-and-night contrast, how light diffuses through the lightbox and precise technical drawings for the sign maker. This is the illuminated signage we undertake in Bilbao, conceived as part of a physiotherapy clinic's wayfinding.