Outdoor advertising and large format in Bilbao

Billboards, banners, roll-ups and event graphics designed to be read at distance and in motion: hierarchical composition, contrast that holds under any light and artwork at a resolution calculated for the medium.

Outdoor advertising has its own rules. A billboard is read in seconds: a single visual focus, text pared to the essential and a hierarchy that decides what gets read first. We work with scale mock-ups, resolution calculated for reading distance and colour management for outdoor printing, so the piece works at five metres and at fifty.

Event graphics are resolved as a system: poster, tickets and supports share an identity, and each price tier or format needs its own recognisable variant without breaking the whole. We close final artwork with bleeds and controlled trapping and overprint so flat colour stays clean, ready for press and for street posting or digital channels.