Packaging

Graphic design and art direction: identity, print and visual assets.

Hospitality packaging is designed on a die line, not on a rectangle: every folded face changes how the piece reads, and the logo has to work on the box, the sticker and the bag alike. In our packaging design work in Bilbao we resolve that whole system, including QR codes with the size, contrast and quiet zone that guarantee a reliable scan. Visual identity for food service, engineered to be manufactured.