D 024 · Design

Poster

Graphic design and art direction: identity, print and visual assets.

Combining photography and copy in outdoor advertising means treating the image with enlargement in mind: contrast that will not clog at scale, text pared back to essentials and a hierarchy that decides what gets read first. This is how we approach martial arts poster work and advertising for self-defence gyms in Bilbao, from photographic retouching to billboard-ready artwork.

Nivel 3 Indautxu martial arts billboard against a cloudy sky, with a black-and-white self-defence photograph and copy.