Storefront

Graphic design and art direction: identity, print and visual assets.

Glass is a hostile medium: reflections by day, backlighting by night and passers-by who decide within a couple of strides whether the message concerns them. Storefront design therefore demands emphatic typography, frank contrast and measurements taken to the millimetre before any vinyl is produced. It is a corner of sports graphics — for gyms and jiu jitsu schools — that we develop end to end in Bilbao.