Web design and communication for physiotherapy clinics

Web, identity, photography and video for physiotherapy clinics and health centres, resolved by one team: a coherent image from the street sign to the contact page.

Iñigo Goikoetxea physiotherapist Bilbao website shown on a laptop with a thumbnail menu, over a black-and-chrome sculpture.
W 014 Website
Mugisalud website on laptop, tablet and business card in black and white, with a services menu and the Bilbao clinic's contact details.
W 011 Interface
Physiotherapy website on two tablets, showing the specialities, assessment and therapeutic exercise sections on a black backdrop.
W 020 Website
Mugisalud Traumatología website on a laptop, with operating-room photos and orthopedic surgery sections on a dark grey backdrop.
W 029 Web
Iñigo Goikoetxea Fisioterapia logo embossed on a concrete wall, showing a line-art anatomical skull inside circular lettering, identity design
D 036 Logo
Etxezuri Fisioterapia logo embossed on a weathered concrete wall, with its figure symbol and grey lettering.
D 019 Branding
Square illuminated sign for Etxezuri Fisioterapia on a grey facade, with its blue figure logo and navy lettering.
D 016 Signage
Business cards for Iñigo Goikoetxea Fisioterapia floating on a grey background, with an anatomical skull logo in black, white and red
D 039 Business cards
Business cards for Salcedo Fisioterapia Avanzada in blue and white, resting against a polished chrome ring on a grey backdrop
D 037 Business card
Mugisalud brochure for the medical meeting on flatfoot in Bilbao, showing speakers and programme, in dark blue and green.
D 011 Brochure
Mugisalud billboard about patient recovery with a surgery image and the slogan 'We care for every step of your recovery', graphic design
D 027 Billboard
Mugisalud photo session in an operating room, black-and-white images of surgeons operating shown on phones and prints on marble.
P 025 Photo shoot
Two overlapping photos: a portrait of a Mugisalud physiotherapist in a green polo and a black and white operating-room scene
P 043 Portrait
V 001 Rehabilitation
V 005 Operating room

Someone landing on a clinic site is after something specific —their complaint, the treatment and how to book— and that logic governs the content architecture: organised specialities, plain copy and visible calls to action, on a responsive base that behaves the same on mobile and tablet. A healthcare site is judged on technical soundness: fast load, semantic structure and SEO that ranks each speciality.

Trust is designed too. The identity —logo, sign, stationery— sets the tone, and the imagery carries it: corporate portraiture that combines warmth and rigour, discreet reportage in the consulting room or theatre and rehabilitation video made for mobile. With a single point of contact, each piece reinforces the rest instead of contradicting across vendors.